Are Janitorial Businesses Successful?
If owning your own business is something that gets you excited for the future, you aren’t alone. More and more people are deciding to avoid the conventional way of earning a living and work for themselves, instead.
And while it may not be a lot of peoples’ career goal to have a successful janitorial business, many are making this business model work in a very big way. That’s not to say that starting a cleaning business is guaranteed to put you on the road to financial freedom, but if you follow some proven strategies and small business best practices, there is no reason you shouldn’t succeed.
A Consistent Need
The cleaning industry has been around for a very long time and is one industry that isn’t threatened by technology the same way that many others are. Until there are robots that can determine which areas of a commercial property need cleaning and then do an adequate job, there will always be a need for high-quality janitorial services. If there is one thing about offices, warehouses, apartment complexes, restaurants, and retail stores, it’s that they all require regular cleaning to remain safe and maintain a professional appearance.
Clients Can Be From Any Industry
Another reason that a successful janitorial business is a possibility is that there are hundreds of potential clients in your general area. Except for the most rural areas, every town and city has scores of businesses and residential businesses that need what you have to offer. Just drive around town, and you’re sure to see potential customers that you never even realized were there. The fact that you can find prospective clients from such a wide range of industries is one of the main reasons that there are a growing number of success stories in the cleaning industry.
Setting It Up the Right Way
Like any business, success with your own cleaning company depends on following some tried and true principles. Hard work, hiring, and training the right employees, following a set of cleaning guidelines for every property, and effective branding are all critical aspects of a successful janitorial business. Branding includes your logo, colours, business cards, vehicle wraps, and anything else that identifies your company to the public.
Many successful companies also create a set of core values that they have every employee follow above all else, so they always act professionally and represent the business the right way. With a cleaning service, where employees are inside different properties after hours and have access to things that the general public doesn’t, professionalism and security protocols are especially important.
Embracing the Digital World
Even though cleaning businesses are considered to be more in the blue-collar realm, that doesn’t mean having a strong digital presence isn’t important. A successful janitorial business should have a strong social media presence, and there is a multitude of topics you can utilize to create special reports, guides, blog posts, and other content your prospective customers will find useful.
You should also have an attractive website that is easy to navigate, shows your pricing structure, and is optimized for mobile devices. Keep in mind that many of the people looking for the services you offer will be searching on a mobile device, so you should make it as easy as possible for them to find you. As a local business, implementing proven local SEO tactics is another way you can make the most of your digital presence and gain new customers.
Some of the most successful janitorial businesses are franchises of a well-known and well-respected brand. When you have name recognition and a reputation for quality right from the get-go, it will help to improve your chances for success dramatically.
As a small business owner, it can be challenging to get your name out there, especially in a competitive market, but with the power of a brand name behind you, it becomes a lot easier. You’ll be following a proven business model and will be able to take years off the learning curve trying to determine what works and what doesn’t.
At JAN-PRO, we offer franchising opportunities so you can run your own cleaning company and capitalize on our name and experience. We have been in business since 1995 and have won the fastest growing franchise award by Entrepreneur Magazine’s Franchise 500 three years straight. If you’d like to learn more about running a successful cleaning company, get in touch with one of our experts today.